FizzyThinking was set up by Sabina Bonnici to work with companies and organisations looking to start an interactive conversation with their audience. Telling and spreading stories across multiple platforms.



Services include digital strategic consultancy, project management, and business development for clients including Science Gallery, RTÉ, Cawley Nea/TBWA, and Entertainment.ie.

Storytelling and storyspreading on...

  • Web
  • Mobile
  • Social Networks
  • TV
  • Radio

The Party – An Experiential Event, Tiger Dublin Fringe

Read Reviews of The Party
The political party that ruled in Orwell's novel, 1984, is back.
This time there's no torture, only a great night's entertainment with some Orwellian twists.
Part of Tiger Dublin Fringe 2014.

Ireland’s first Wikipedia Edit-a-thon

The Edit-a-thon
Ireland's first Wikipedia Edit-a-thon was held in Science Gallery, in collaboration with Wikimedia UK. We focussed on the Battle of Clontarf Wikipedia page and related entries.

Telling a 1000 yr old story using today’s digital tools

@1014Retold: A Twitter retelling of the Battle of Clontarf
The Battle of Clontarf is being live tweeted a millennium later. Think of it as an Irish mashup between Game of Thrones and Vikings... but on Twitter. Join the battle. Take sides. Follow @1014retold.

Cross Platform Storytelling for RTÉ

Delivering training for media professionals in transmedia storytelling. Equipping RTÉ TV producers with the mindset, approach, and practical skills to tell stories creatively across multiple platforms.

Tweet Cafe

View The Next Web article about the Tweet Cafe. This campaign was produced while working with Cawley Nea\TBWA for Electric Ireland.
How could Electric Ireland engage the savvy Dublin Web Summit audience? Using a custom built vending machine and some fancy back-end development, the world's first Tweet Cafe was born.

Tweet Hunt

View case study video. This campaign was produced while working with Cawley Nea\TBWA for Electric Ireland.
An experiential campaign where five sets of festival tickets were hidden around Ireland and would-be festival goers were challenged to find 'Sparkhead' using a GPS/Facebook/Twitter mash-up mobile app.

National Dairy Council

Client: Cawley Nea\TBWA for NDC.
Producing a multi-platform campaign to promote milk including an online game challenge, facebook content strategy, press and radio ads.

Learning Waves Workshop

Client: Learning Waves Skillnet.
Delivering workshops to help radio producers tell their story across multiple platforms, engaging with existing listeners and reaching out to new audiences.

National Museum of Ireland – Visitor & Education Content Strategy

Client: National Museum of Ireland.
Development of the Museum’s visitor and education online content strategy. Implementation included visitor vox pop video content.


View the website.
Client: Entertainment.ie.
Project management for the site redesign including scoping of Social TV features, Facebook and Twitter integration. Winner of Irish Web Awards, 2012.
Load more projects ...


Have you got an idea, concept or fledgling project that you’d like to make happen? Let's chat!